Impact
We're not interested in making the biggest claim. We're interested in making a real difference. So we're going to measure what happens along The Good Road and share it.
At the end of every year, we'll tell you what happened — the wins, the lessons, the impact, and where we're headed next. No inflated numbers. No double counting.
Where we're going
Our goal is to create 113 events across Alberta while building relationships with food banks and communities throughout the province — while working toward one major Good Road event in every Canadian province.
Build Local Road Crews and community leaders who can create Good Road events without everything having to come through one person. Multiple towns. Multiple events. Same mission.
Our goal: 100 dates, coast to coast — a major Canadian Good Road tour connecting artists, food banks, businesses, volunteers and communities across the country.
Once we've proven the model across Canada, we'll look toward building The Good Road in communities across the United States. Canada is where the road starts. It doesn't have to be where it ends.