Our story
If money wasn't the reason I was doing music, what would I want to do with it? The answer has always been pretty simple. I'd want to use it to do some good.
There have been times in my own life when people I love have needed a food bank to get by. There have also been times when I've needed organizations like that myself.
So this isn't a cause I picked because it sounded good. It's personal.
After years of travelling, playing music, meeting business owners, artists and people in communities across Canada, I realized something: there are a lot of people who want to help. Artists want their music to mean something beyond the stage. Businesses want to give something back. People want to volunteer. Communities want to look after their neighbours. But sometimes we don't know where to start.
The problem isn't that people don't care. Sometimes we're just missing the vessel. That's where The Good Road was born.
A different definition of success
I wanted to build an event company with a different definition of success — one where a great night isn't measured only by how many tickets we sold. It's measured by what we left behind:
Food on shelves.
Money for a local food bank.
People volunteering.
Businesses working together.
Artists using their platform for good.
Neighbours helping neighbours.
My hope is that eventually The Good Road becomes much bigger than any one person — a network of people across Canada who have decided that wherever this road takes us, we're going to leave something good behind.
One event. One town. One good road at a time.